Samuel Pierce

Product Designer, Developer Tools

Accountable for the user-centered design strategy across Veracode's SaaS product portfolio, leading a cross-functional design organization while shaping product vision, driving design-driven decision-making, and ensuring consistent, intuitive, and security-conscious experiences end-to-end. Collaborated across Product, Engineering, and Architecture to influence roadmap strategy and scale the design function globally.

• Led design systems strategy and vision for Veracode's SaaS product portfolio, establishing a newly-created design lead role and authoring 80% of product requirements to execute a multi-year roadmap that doubled team velocity and secured sustained organizational investment.
• Drove design-driven decision-making that delivered measurable business outcomes, including a 65% increase in project profitability by centering the product roadmap on a unified design system — compressing core design and development cycles from 6 weeks to an efficient 2-week cycle.
• Owned end-to-end product design leadership across a 900+ client portfolio, managing full-cycle UX processes including requirements gathering, wireframing, iterative design, and multi-round stakeholder review cycles prior to development.
• Established design systems, UX architecture, and brand identity frameworks for the product and its core offerings, ensuring consistent, scalable, and security-conscious experiences across the full product journey.
• Collaborated cross-functionally with Product, Engineering, and Architecture teams to integrate customer insights into the product roadmap, championing design-driven decision-making and translating user needs into intuitive, high-impact product experiences.

Founding Product Designer

Led the product design vision as the founding designer, implementing foundational UX research and design practices that shaped the development and market launch of the company's initial digital offerings.

• Pioneered the end-to-end product vision and execution as the founding product designer, collaborating directly with the CEO to translate early-stage concepts into scalable SaaS native web, iOS, and Android applications.
• Functioned as a hybrid Designer/Front-End Developer, owning both the high-fidelity UI/UX design phase and initial code implementation to accelerate time-to-market.
• Embedded deeply with the engineering team in a fast-paced Agile environment, rapidly refactoring designs and solving front-end technical constraints as requirements evolved.
• Established a continuous user feedback loop by designing and conducting formal usability studies alongside informal user interviews, directly incorporating insights into the product roadmap.

Front-End Web Developer & UX Designer

Contributed front-end development and UX design on a small 5-person team, working closely with the design lead to build and ship responsive, white-labeled web applications for major enterprise clients. Split time between designing UI flows and implementing features in the Angular codebase.

• Developed responsive, white-labeled web applications deployed to major clients including Walmart and Nike, building to spec while maintaining quality and consistency across each client's brand requirements.
• Partnered with the design lead to maintain and evolve the product's design system, contributing new components and ensuring visual consistency across the platform.
• Conducted user interviews to collect direct feedback from testers and brand clients, synthesizing insights and sharing findings with the team to inform design decisions and prioritization.
• Implemented UI features and improvements in the Angular codebase, contributing to both the design and engineering sides of the handoff on a lean, fast-moving team.